The term “overbuilt” is one of those marketing-speak monikers that gets thrown around a lot these days when talking about outdoor gear. It’s a fancy way of saying that said gear’s designers prioritize things like durability and performance over adhering to established pricing conventions for a given product in a given class. In truth, there are only a handful of companies that overbuild their gear.
Serious cold-weather gear: Skwala's new RS Outpost Jacket
by Chad Shmukler - Friday, Jan 10th, 2025