Patagonia, more than any other large apparel maker, has a history of encouraging its customers to keep their existing gear in action. Whether through advertising like its infamous “Don’t Buy This Jacket” campaign, its long-running Worn Wear program, partnerships with repair outfits like iFixit, online and other customer resources providing tips and instructions on how to mend common wear-and-tear, or through hands-on repair clinics and services, the Ventura-based company has long made sincere efforts to keep still-good apparel and other gear from ending up in a landfill prematurely.

Canadians are among the friendliest people in the world. Relentlessly polite, self-deprecating and unbelievably gracious, it takes a lot to get under their skin (unless you’re on a hockey rink, of course). But the freshly minted trade war against one of America’s closest cultural, economic and military allies, for reasons known only to those who are initiating it, has Canadians taking a step back and eyeing their relationship with the United States.