Deals, discounts, specials, countdowns, BOGO offers, and the like are ubiquitous during the holidays. Anglers and other could-be consumers are inundated with all manner of offers that we supposedly must take advantage of, lest regret consume our souls. What we typically see less of are holiday specials that aren’t designed to benefit consumers, but that are geared to benefit wild fisheries. To close out its 12-day holiday-themed sales event, however, Bozeman-based Skwala Fishing will be doing just that.

From the uninitiated perspective, there’s a lot of gonzo in fly fishing for musky. From the size of the fish, the teeth, the romanticized struggle, the beefy tackle and oversized flies, few occasions in freshwater fly fishing compare in perceived absurdity–a fact that can be distracting at times.