If it says YETI on it, it sells. That's sort of been the way it's gone over the last few years. YETI's soft-sided cooler, the Hopper, has been hard for stores to keep in stock since YETI announced it in 2014 and its Rambler Colster was one of this holiday season's hard-to-find gifts. But it really doesn't matter what it is; if dons the YETI moniker, it sells.
New body-sized YETI cooler, Rambler bottles and a bigger Hopper
by Chad Shmukler - Monday, Feb 1st, 2016