The average American spends more than 5 hours on their phones each day, and not only that, but studies have shown that nearly 50 percent of consumers purchase items based on “influencer” input. It’s hard to debate the success of influencer culture in recent decades.

Anglers are no exception.

Exotic destinations, the latest and greatest in gear, gadgets, how, where, and when to catch the most and biggest fish. Scroll after scroll; anglers are pounded by the icons of our pastime, selling us what we didn’t — yet — know we needed.