I’m following tracks along the Snake River. Too small for coyote. Too clawed for rabbit. Otter maybe. Looking for fish just like I am. I’m on snowshoes so I stay farther from the icy edge than the critter, but we’re heading the same way. Upstream. I lean into the biting northern wind and pursue. Winter plowed into eastern Idaho a few days ago. When snow isn’t falling, the temperature is. Twenty below zero one day. I lasted 20 minutes on snowshoes that day. It’s 16 now. I’ll last an hour if the new coat I’m wearing is warm enough.

Two times each year, for around the last two decades, the outdoor industry holds its biggest extravaganza in Salt Lake City, Utah. The Outdoor Retailer show, better known as "OR", is where the biggest brands in the business of the outdoors show off all their latest and greatest. Not only do these shows repeatedly place Utah's outdoor industry in spotlight, they reportedly bring over $50 million in direct spending to the state each year. OR is big business for Utah.