Hardy & Greys Limited, the company behind the Hardy Brothers, Hardy and Grey's brands of fly fishing rods, reels and related tackle, has been acquired by U.S.-based Pure Fishing Inc. Pure Fishing, in turn, is a subsidiary of Jarden Inc, a large corporation that is behind brands that which span the gamut from outdoor brands such K2, Volkl and Coleman to household brands such as Mr. Coffee, Sunbeam and Crock-Pot.
Pure Fishing is one of the largest companies in the fishing and tackle industry and, prior to the recent acquisition, had only limited involvement the fly fishing industry, with most of its brands in the conventional fishing arena. Pure Fishing is behind brands such as Abu Garcia, All Star, Berkley, Fenwick, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, SevenStrand, Shakespeare, SpiderWire and Stren.