While digging up some information for a recent post on how I can't stop watching Felt Soul Media's Eastern Rises, I came across a recent video about Scott Fly Rods. Felt Soul produced this video, what they're calling a "marketing documentary", for Scott fly rods to give outsiders a glimpse into the company's workings and ideals. Though I'd call "marketing documentary" a euphemism for "really good commercial", the video is -- unsurprisingly -- very well done, offers a glimpse inside a great American rod making operation and is a pleasure to watch. Complete with a couple token Frank Smethurst appearances.
by Chad Shmukler - Wednesday, Jul 27th, 2011
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