YETI Coolers is joining the fight against breast cancer by auctioning off a pink version of their Roadie cooler. The premium ice chest is capable of keeping up to 14 cans ice cold thanks to its 2 inches of cold-retaining insulation. The smaller Roadie cooler also features the same tough construction and bear-proof locks as YETI's larger Tundra ice chests, and its "No Sweat Design" stops unwanted messes.

The one of a kind cooler will be auctioned off to raise awareness for the National Breast Cancer Awareness Month (NBCAM), and all proceeds will go to the American Cancer Society.

"This year we made a single pink cooler with the American Cancer Society in mind," says Corey Maynard, YETI marketing director. "We want to raise awareness with our consumers and give back to this important cause."

The auction has already started and ends on October 20, 2013. $4,700.00 has been raised so far, and YETI has promised to match the top bidder up to $10,000. Those interested can place a bid or simply check out the auction on eBay.

Breast Cancer Awareness Month is an annual campaign to increase awareness of the disease. During October the American Cancer Society partners with many sponsors and other organizations to save lives by spreading the message about the importance of the early detection of breast cancer.