A new five-part video series from G. Loomis aims to show the company’s loyal customers how it crafts its fishing rods and how the process is worthy of the Loomis tagline, “Handcrafted in Woodland, Washington.” The series, which launched earlier this month, offers viewers a behind-the-scenes look at the G. Loomis brand and the intricate work that goes into making some of the most reputable fly rods in the industry. The idea, says, G. Loomis Creative Director Red Kulper, is to help the legacy rodmaker’s customers “feel connected” to the rods they use when they hit the water.

There’s a creek freak in every fly fisher, even if it's compartmentalized away, deep in the emotional recesses of our psyches. Most of us who have fly fished for years — decades, even — cut our angling teeth on small water. That we’ve left these out-of-the-way little angling destinations for bigger waters and more sophisticated challenges is a bit unfortunate. For these diminutive waters still hold valuable lessons.