When I head out in the field to test gear, whether it be a rod, reel, pack or something else, my usual goal is to embark with said piece of gear knowing relatively little about it. In other words, I like to avoid reading the marketing. Sure, I want to know what the product is and what it is supposed to do, but I don't want a bunch of advertising speak to predispose me to forming certain opinions about the product. A product's virtues, as well as flaws, stand out more when they're discovered organically.
Staying ignorant about the product you're off to mess around with is fairly difficult when it comes to rods, since little more than "medium fast action that's full of feel" is enough to bias you before you even cast a rod, but is fairly easy when it comes to reels given their complexity, the vast number of reels on the market, and the fact that reels -- unlike rods -- seem to lack a specific character. And so it was, or rather I was, relatively ignorant about many of the reels that I toted along to various warm, salty destinations this winter.