It's not every day that the producers of a television show that doesn't air on PBS solicit direct financial support from its viewers, but that is exactly what the Outdoor Channel's 'Wild on the Fly' is doing. 'Wild on the Fly', which premiered last year, is a fly-fishing show that focuses on using a documentary format to provide a higher level of value to the viewer that its typical Saturday morning fishing show counterparts. While the Outdoor Channel has renewed the series for 13 new episodes, thus obviously putting an operating budget behind the series, the show's producers don't feel it's enough. That's where they hope the viewers will come in.
by Ben Kryzinski - Wednesday, Jul 27th, 2011