Simms Fishing Products, one of the most iconic brands in the fly fishing industry, will be sold to outdoor conglomerate Vista Outdoors. According to a recent release from Simms' new parent company, the two brands have entered into a definitive agreement for Vista Outdoors to acquire the Bozeman, Montana manufacturer of waders, wading boots, and countless other fishing products for $192.5 million. Vista Outdoors' portfolio includes popular outdoor brands such as Camelbak, Bell, Giro, Bushnell, and Remington firearms.
Simms sold to Vista Outdoors for $192.5 million
by Hatch Magazine - Friday, Jul 29th, 2022