Tim Rajeff, the man behind every rod that bears the ECHO name, has long been swimming upstream by scoffing at the idea that a good fly rod has to cost a month's rent. And Tim has delivered many ECHO rods that cast and fish extremely well and do so at a price point that drastically lowers the barrier to entry for newcomers to the sport of fly fishing and allows experienced anglers to expand their quiver of rods without going broke in the process.